찰칵의 덕후 (Chaltteok)

Built and shipped an iOS app end to end while leading a 5-member team, replacing misleading photo-studio ads with transparent search, comparison, and booking.

Overview

“대한민국 유일 사진관 및 사진가 서칭앱” — a mobile app for finding, comparing and booking photo studios and photographers.

Problem

• Misleading photo-studio ads such as “free family photo events,” where customers were then pushed to buy an expensive frame to get their original photos.
• Snap photographers took bookings and payments only through social media, which made schedules, reviews and after-care hard for both sides.
• There was no app for finding and comparing photo studios.

What the Service Does

• Find & compare — browse by category (profile, pets, wedding, couple and more) and compare prices and styles through reviews.
• Search on a map, pay in one place — find shoots on a map and pay inside the app; unagreed extra charges can be reported.
• Photographers, not just studios — a dedicated category for snap photographers, plus product, food and space shoots.

Brand & Design

• Pink as the main brand color, with the mascot 찰떡이 at the center of the brand.
• Taglines: “사진이 필요할 땐, 언제든지 찰떡!” · “찰칵! 서로를 연결하는 소리.” · “찰칵도 한 방에! 결제도 한 번에!”
• Value: “투명한 확장” — a transparent photo market without misleading ads.

Outcome

Supported early-stage business development, reaching 16 B2B partner studios and photographers and 500+ DAU, and monetized the app on the App Store.

Timeline

• 2024-04 — Service plan v1
• 2024-10 – 2025-03 — Team recruiting and app development schedule
• 2025-01 — Business opened

Links

Instagram @chaltteok_official